The spirit of a decade
In 2000, Frédéric Malle founded Éditions de Parfums, putting the perfumer's name on every bottle. The idea of authored perfumery took hold, and niche grew with Le Labo, Byredo, Tom Ford Private Blend and Amouage. The big houses answered with strong creations: Chanel's Coco Mademoiselle, in 2001, established the patchouli neo-chypre; Dior Homme, in 2005, made iris masculine; Terre d'Hermès, in 2006, became a woody benchmark. At the same time, celebrity fragrances exploded, from Jennifer Lopez's Glow in 2002 to Britney Spears's Fantasy. Oud, drawn from Middle Eastern traditions, reached the West, notably with Tom Ford's Oud Wood. Towards the end of the decade, IFRA restrictions on certain materials forced many reformulations, changing the smell of several historic classics. Perfume became more diverse.
