The story of Jo Malone
Jo Malone began her career as a facialist in London, giving clients oils and scented products she made herself. In 1994 she opened her first shop on Walton Street, and success came quickly. Her creations, sold in plain bottles and cream boxes tied with black ribbon, stood out for their simplicity: two or three clear ideas and a name that announced them. Lime Basil & Mandarin became the house signature. In 1999 the Estée Lauder group acquired the brand, which expanded internationally. Jo Malone left the company in 2006 and later founded a new house, Jo Loves. Under the Jo Malone London banner, launches continued, including English Pear & Freesia (2010), Peony & Blush Suede (2013) and Wood Sage & Sea Salt (2014), composed by Christine Nagel. The brand remains one of the best-known British names in contemporary fragrance.
An olfactory signature
Jo Malone favours transparency and pairs of ideas. Lime Basil & Mandarin sets lime against basil, Wood Sage & Sea Salt sage, sea salt and driftwood, English Pear & Freesia juicy pear and freesia, Peony & Blush Suede peony and suede. The compositions are colognes, light, with bases of musk, patchouli or vetiver. The house's fragrance combining approach invites you to layer two scents to shift the effect, turning a simple wardrobe into many possible signatures.
Which Jo Malone perfume to choose?
For a salty, mineral freshness, Wood Sage & Sea Salt is the house best-seller. Lime Basil & Mandarin suits fans of aromatic citrus. English Pear & Freesia will please lovers of clear fruity florals, Peony & Blush Suede those who like soft, velvety florals. Since all are light, feel free to layer two for extra longevity.